Why identifying your ideal customer is so important to your marketing
It is said that 80% of profit comes from 20% of business, how can we boost our business by marketing to more customers like those top 20%? It starts with understanding who they are.
George Newhouse
12/30/20241 min read
Since the dawn of phones and the internet businesses have been able to reach consumers anywhere on the planet with their marketing however how useful is 10,000 overseas TikTok page views to a plumbing company in Burnley? With the ever growing rise of global accessibility to your brand and adverts now more than ever do we need to be strategic with our marketing efforts.
In order to market effectively we must first understand who we are marketing to, for companies that are already trading the best way to do this is to spend time speaking to, researching and understanding your current best customers and why they choose to work with your business. Once we have this understanding we can assess the different means of marketing to them and others like them creating a tailored marketing plan and truly helping you to grow your business.